Adam Rodricks is a social media strategist, influencer and educator who has spent the last decade growing the social media properties of a number of prominent brands, including American Express and Staples. His work had involved managing all aspects of their digital marketing strategies, social listening plans and social media programs. He is now the senior manager of social media and community at KPMG Canada. Adam holds two degrees and a digital marketing management certificate from the University of Toronto. He also guest lectures at the University of Toronto and is a program advisor at Centennial College. He is currently a member of the American Marketing Association and the International Association of Business Communicators.