Michael Bulmer has over 20 years of experience in advertising, marketing, public relations, product management, sales and channel development. Over the course of his career, he has developed communication strategies and campaigns for some of Canada’s top brands, including Dell, Xerox, Microsoft, The Movie Network, Intel, British Airways, Procter & Gamble, Guardian and Toyota. He started his career in advertising at Saatchi & Saatchi and Pegi Lee Gross & Associates then opened his own full-service advertising agency called Two Door Communications. Later, as the chief marketing officer of RocketNews (one of the first Internet search engines for news), he developed software-as-a-service, online and in-house solutions for both consumers and business markets. Michael has since moved to Microsoft where he has held the roles of partner sales manager and sales and marketing program manager.