Consumer Behaviour MARK 9072


Our Consumer Behaviour course introduces you to the emerging field of consumer behaviour as it applies to marketing. Consider the internal and external influences acting within or upon the consumer in relation to product consumption. Then learn how marketers attempt to influence consumer behaviour. Apply what you have learned through a practical consumer behaviour audit.


Course Delivery Method:

This is an online course delivered via Blackboard Learn.


You must have completed our MARK 9073 Marketing Strategy course or our MARK 9076 Marketing Strategy (Distance Learning) course. (An approved equivalent is also acceptable.)

Hours and Fees





Course Sections

There are no classes currently scheduled for this course. However, check back often to see if we have developed additional schedules for the fall term (through to December). If you would like to receive an email notification when our winter term (January to April 2022) is released, complete our notification sign-up form.

Contact Information


Business Department

Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.