Our Hospitality Marketing Principles course analyzes contemporary marketing concepts and theories as they apply to the food service and hospitality industries. Explore the key product and service marketing processes: development, pricing, promotion and distribution. Examine the relationships between these processes as well as the relationships between marketing and other organizational functions. Learn how to plan, implement and evaluate detailed marketing plans.
Course Delivery Method:
This is normally an in-class course but will be offered temporarily online via Blackboard Learn/Collaborate while college buildings are closed.