Our Hospitality Marketing Principles course analyzes contemporary marketing concepts and theories as they apply to the food service and hospitality industries. Explore the key product and service marketing processes: development, pricing, promotion and distribution. Examine the relationships between these processes as well as the relationships between marketing and other organizational functions. Learn how to plan, implement and evaluate detailed marketing plans.
Hours and Fees
Delivery Method: Teacher-led Online
6:30 – 9:30 p.m.
CRN Delivery Method Note:
Teacher-led online classes use a learning management system (LMS) and videoconferencing software (which may require a camera and a microphone). Blackboard LMS access details can be found under Blackboard Requirements.
- Contact Information
- Centre for Hospitality and Culinary Arts