Hotel Sales, Marketing and Social Media HOST 2009

Online Option

Our Hotel Sales, Marketing and Social Media course recognizes that meetings, conferences and conventions generate significant revenue for the cities that host them and for the hotels and numerous affiliated hospitality and tourism businesses in those cities. Explore the specifics of this segment of the hospitality industry, including the requirements of the various target markets, the contribution of indirect distribution channels and the importance of revenue management. Develop a working knowledge of the sales process used specifically for hotels and how social media is being used in that process. Also learn revenue management skills, including how to interpret and use financial data to make revenue management decisions.

Note(s)

Course Delivery Method:

This is normally an in-class course but will be offered temporarily online via Blackboard Learn/Collaborate while college buildings are closed.

Full Time Equivalent

MARK 2064

Hours and Fees

Hours

42

Fee

$334

Course Sections

There are no classes currently scheduled for this course. However, check back often to see if we have developed additional schedules for the fall term (through to December). If you would like to receive an email notification when our winter term (January to April 2022) is released, complete our notification sign-up form.

Contact Information

Contact:

Centre for Hospitality and Culinary Arts

Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.