Our Individual Giving: Major Gifts and Campaigns course recognizes that securing large gifts for your charity can be daunting but that confirming these is one of the best ways for non-profit organizations to maintain the valuable programs they offer. Even within a charity that integrates annual giving and event revenue, major gifts have unique, strategic circumstances that require networking and long-term relationships. Learn how to research prospective major gift donors, prepare and execute individual gift asks with volunteers, develop a campaign as a fundraising tool, integrate estate giving as part of a cultivation process, and retain donors through effective stewardship, ethics and accountability. Develop the skills you need to be part of a modern non-profit's fundraising program.
Course Delivery Method:
This is normally an in-class course but will be offered temporarily online via Blackboard Learn/Collaborate while college buildings are closed.