Marketing 1 MARK 9060

Online
OntarioLearn

OntarioLearn description: Marketing 1 is the first course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price).

Note(s)

Course Delivery Method:

This is an OntarioLearn online course delivered via the OntarioLearn Portal. Teacher support will be available via email, and technical support will be available via phone.

Prerequisites

You must have completed grade 12 English. (An approved equivalent is also acceptable.)

Hours and Fees

Hours

45

Fee

$455

Course Sections

CRN:
F17624
Delivery Method: Online

Contact Information

Contact:

OntarioLearn Department

Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.