Marketing Research MARK 9074

Our Marketing Research course looks at how marketing research can help managers make better marketing decisions. This marketing fundamentals course explores the marketing research process (specifically the planning, collection and analysis of relevant data) and how those results are communicated to management. Learn to become a more effective buyer and user (rather than practitioner) of marketing research by developing a basic understanding of its scope.

Also check out our online course: MARK 9078 Marketing Research (Distance Learning)


You must have completed our MARK 9073 Marketing Strategy course or our MARK 9076 Marketing Strategy (Distance Learning) course. (An approved equivalent is also acceptable.)

Hours and Fees





Course Sections

There are no classes currently scheduled for this course. However, check back often to see if we have developed additional schedules for the fall term (through to December). If you would like to receive an email notification when our winter term (January to April 2022) is released, complete our notification sign-up form.

Contact Information


Business Department

Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.