Marketing Research MARK 9078

Online

Our Marketing Research course looks at how marketing research can help managers make better marketing decisions. This marketing fundamentals course explores the marketing research process (specifically the planning, collection and analysis of relevant data) and how those results are communicated to management. Learn to become a more effective buyer and user (rather than practitioner) of marketing research by developing a basic understanding of its scope.

Also check out our in-class course: MARK 9074 Marketing Research

Note(s)

Course Delivery Method:

This is an online course delivered via Blackboard Learn.

Prerequisites

You must have completed our MARK 9073 Marketing Strategy course or our MARK 9076 Marketing Strategy (Distance Learning) course. (An approved equivalent is also acceptable.)

Hours and Fees

Hours

36

Fee

$276

Course Sections

CRN:
F17991
Delivery Method: Online

Contact Information

Contact:

Business Department

Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.