Our Marketing Research course looks at how marketing research can help managers make better marketing decisions. This marketing fundamentals course explores the marketing research process (specifically the planning, collection and analysis of relevant data) and how those results are communicated to management. Learn to become a more effective buyer and user (rather than practitioner) of marketing research by developing a basic understanding of its scope.
Also check out our in-class course: MARK 9074 Marketing Research
Course Delivery Method:
This is an online course delivered via Blackboard Learn.