Marketing Strategy MARK 9076


Our Marketing Strategy course has been designed to familiarize you with the contemporary marketing theories, practices and trends used in Canada and around the world. This introductory marketing course focuses on teaching basic marketing theories (the "language" of marketing) as well as marketing strategies and tactics (the "tools" of marketing). Prepare for further study as you develop your awareness and understanding of marketing – both in the role it plays in business and the impact it has on society.

Also check out our in-class course: MARK 9073 Marketing Strategy


Course Delivery Method:

This is an online course delivered via Blackboard Learn.


You will have the most success in this course if you have already completed our COMM 1008 College English course or our COMM 1138 College English (Distance Learning) course before you start this course:

Hours and Fees





Course Sections

Delivery Method: Online

Contact Information


Business Department

Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.