Our Marketing Strategy course has been designed to familiarize you with the contemporary marketing theories, practices and trends used in Canada and around the world. This introductory marketing course focuses on teaching basic marketing theories (the "language" of marketing) as well as marketing strategies and tactics (the "tools" of marketing). Prepare for further study as you develop your awareness and understanding of marketing – both in the role it plays in business and the impact it has on society.
Also check out our in-class course: MARK 9073 Marketing Strategy
Course Delivery Method:
This is an online course delivered via Blackboard Learn.