Our Video for the Web and Social Media course was developed because videos have become a key component of business, marketing and content strategies. Videos can be used to help quickly grow a social media audience, build relationships and communicate a message. Learn how to execute a video idea using the different channels and tools available and how to align a video's execution with business objectives. Study video terminology and technology (cameras, editing software and file formats) as well as the creative process (storytelling, camera and editing techniques). Consider how and where videos are viewed online for promotion, education and fun.
Course Delivery Method:
This is normally an in-class course but will be offered temporarily online while college buildings are closed.
You will have the most success in this course if you have already completed our MARK 9049 Social Media Marketing course or our MARK 9057 Social Media Marketing (Distance Learning) course before you start this course.