Web Analytics and Insights COMP 9647

Our Web Analytics and Insights course explores complex digital marketing campaign measurements and metrics. Develop your knowledge of the current trends, tools and methodologies used in social media metrics, web analytics, digital monitoring and trend analysis. Learn how to measure and report on results from across a number of digital platforms and how to leverage this information to improve results over time.

Also check out our online course: COMP 9652 Web Analytics and Insights (Distance Learning)

Prerequisites

Hours and Fees

Hours

21

Fee

$182

Course Sections

There are no classes currently scheduled for this course. However, check back often to see if we have developed additional schedules for the fall term (through to December). If you would like to receive an email notification when our winter term (January to April 2022) is released, complete our notification sign-up form.

Contact Information

Contact:

Business Department

Some courses require you to purchase a textbook. The cost of the textbook is not included in the course fee unless otherwise indicated. If there is a textbook assigned for this course, it will be listed on the bookstore website.