Our Web Analytics and Insights course explores complex digital marketing campaign measurements and metrics. Develop your knowledge of the current trends, tools and methodologies used in social media metrics, web analytics, digital monitoring and trend analysis. Learn how to measure and report on results from across a number of digital platforms and how to leverage this information to improve results over time.
Also check out our online course: COMP 9652 Web Analytics and Insights (Distance Learning)
You must have completed the following two courses. (Approved equivalents are also acceptable.)